10 Gruppen
September 17, 2010
The Swedish textile design group Ten Swedish Designers -10 Gruppen is currently having a retrospective at Dunkers Culture House in Helsingborg, Sweden. Ten Swedish Designers was founded in 1970, when a group of ten young textile artists and designers joined together. This newfound cooperation took its departure from a frustration of the textile industry and the gap between designers and buyers. Each member experienced having their prints rejected and classified as non-commercial and unsaleable. By working together they were able to produce the designs they liked and have control over the entire process; from sketches to the fabrics displayed in the stores.
Today the group is down to three designers but they still kept the original name. The designs from Ten Swedish Designers have characteristic big prints, often found in bright colors. The group has achieved great success since their humble start, producing more than 30 collections which includes 600 printed fabrics and wallpapers.
They sell their fabrics, oil cloths, tote bags, toilet bags and other accessories at their flag ship store in Stockholm and at several retailers in Scandinavia and outside. The recently opened up a web shop so a visit is highly recommended to get inspired by Swedish craft work at its best.
By Maja Gunn
Published by: The Swede Beat
