Ann Sofie Back + Cheap Monday

April 7, 2010

ANN SOFIE BACK + CHEAP MONDAY
Swedish fashion designer Ann Sofie Back decided after 10 years of calling London as her home to move back to Stockholm, Sweden to venture two new projects as a fashion designer. Last year her she opened her first very own brand store, “Hostage”. The store carries Back’s collection and portrays her for flair for ground breaking fashion very well.
The relocation also coincided with Ann Sofie Back’s new responsibility as head designer of Swedish denim brand Cheap Monday. She shares the duty of designing for a forward-thinking denim favorite together with founder Örjan Andersson.

Pictures of Ann Sofie Back’s first collection with Cheap Monday
(pics from Refinery29)

Collection available world-wide.

By LK

Published by: The Swede Beat