Eco Chic – Towards Sustainable Swedish Fashion

August 9, 2010

While speaking of fashion, it is rarely mentioned that producing a pair of jeans requires the same amount of water as the basic needs of one human over the course of a year, or that cotton cultivation uses one tenth of the world’s agricultural chemicals. Yet, this and other interesting facts can be learned at the ongoing exhibit Eco Chic — Towards Sustainable Swedish Fashion at Scandinavian House in New York City, runs through August 21.

Swedish brands DEM Collective, Camilla Norrback, Nudie, and Reflective Circle are just a few of the companies included in this quiet show with a loud message.

Read more about Eco Chic in issue #18: Swedish Style

Text by EA. Photos by LK

Published by: The Swede Beat